AUSTRALIAN HARDWARE JOURNAL

16 | AUSTRALIAN HARDWARE JOURNAL | JANUARY 2018 The number of businesses registering for ‘Australian Made’ certification is on the rise, according to the not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trade mark - the green-and-gold kangaroo logo. T he Australian Made Campaign’s Chief Executive, Ian Harrison, says the lift is largely driven by increasing de- mand for locally made products, with recently released findings demonstrating both businesses and consumers alike are showing preference for Australian-made goods. The report on the purchasing habits of the commercial sector reveals nearly three quarters (74.4 per cent) of Australian businesses favour locally made products. While only a quarter (26.2 per cent) of all busi- nesses surveyed were found to have an official policy in place, nearly half (48.2 per cent) expressed a preference for buying Australian-made. Preferences for Australian-made goods were found to vary only slightly across most product categories. ‘Aus- tralian-made’ was considered some- what more important when making purchases for roofing, plumbing and hardware supplies, than when mak- ing purchases for stationery and office supplies, tools, hardware and other industrial equipment. Mr Harrison said the latest results demonstrated progress, as in 2013 a similar survey revealed less than two thirds (61.5 per cent) of Australian businesses had a policy (20.4 per cent) or preference (41.1 per cent) for buy- ing Australian-made. “This research is encouraging, and offers hope for Australian manufac- turers. Businesses reinvesting in lo- cal industry and local jobs through sustainable purchasing policies will go a long way towards developing sectors which are resilient against a fluctuating dollar,” Mr Harrison said. Mr Harrison said supporting the community and economy were just a few of the reasons businesses were choosing to buy locally made goods. “Increasing awareness of the high quality and safety stand- ards Australian producers must meet, and demonstrable value for money over product lifecycles, are playing into these pur- chase decisions,” Mr Harrison said. Consumers see value in Australian Made products Roy Morgan’s research into the purchasing preferences of consumers revealed a similar trend towards buying locally made goods. In fact, the Australian-made attribute was found to be par- ticularly important to the majority of consumers (74 per cent) looking to purchase tools, hardware and building products. Future purchase intentions were found to be heavily influenced by whether or not a product was Australian, across all product categories researched. Mr Harrison said given the lift in demand for locally made goods, it is important for producers to mar- ket their products with prominent country-of-origin branding. “This is particularly vital in the home and hardware categories, where the country-of-origin of a product may be its only differentia- tor,” he said. Did you know? The Australian Made logo is central to the branding of Master Builders Aus- tralia trade missions and exhibitions. As of this year, the Australian Made logo is helping to brand Master Build- ers Australia trade missions and exhi- bitions the world over. Master Builders Australia Chief Executive, Denita Wawn, said lev- eraging Australia’s excellent reputa- tion via events like these can help businesses grow market share abroad, making them far more import-resistant. Master Builders Australia recently opened its ‘Export Diag- nostic Program’ to businesses keen to participate in the export promotions. The program assists companies in determining whether they have the right tools in place to be successful over- seas, and aids in the development of export strategies. To find out more about Master Builders Australia’s Ex- port Diagnostic Program and all upcoming events, visit www.masterbuilders.com.au ‘Green-and-gold’ the foundation for success AUSTRALIAN MADE Australian Made Campaign’s Chief Executive, Ian Harrison.

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