Milwaukee® New Product Symposium 2015
Held in October 2015, Milwaukee® Power Tools Australia hosted its inaugural New Product Symposium (NPS) at one of Australia’s most proclaimed contemporary multi-arts centre, Carraigeworks.
Housed in heritage listed blacksmith workshops within the old Eveleigh Rail Yards, the building evoked an industrial atmosphere, an apt fit for the Milwaukee HEAVY DUTY™ power tools that professional tool users have come to know.
The event was specifically designed for key Milwaukee dealers, key end-users and leading members of the editorial community throughout Australia and showcased over 200 products that Milwaukee plans to launch over the next six months across the cordless, accessories and hand tool platforms.
Milwaukee was reported to once again revolutionised cordless expectations by showcasing new to world technology and disruptive innovation as featured in the new Fuel Next Generation products, ForceLogic press tool system, One-Key digital platform and the new 9 Amp Hour REDLITHIUM™ battery. A host of other new products were also launched during the symposium, including the new Tool Chest, M18 FUEL™ Braking Grinder, additions to the M12™ heated gear category and also additions to the lighting and automotive categories.
The event was designed to not only enable members to gain insight by viewing the products but to participate in a number of fully interactive training sessions that simulate real life situations
on and off the jobsite.
“It really tells that whole story that Milwaukee is not just in the power tools space, but we are a player in the accessories space, the lighting space and also in the hand tools space,” Milwaukee National Marketing Manager, Marcus Monch said.
The New Product Symposium was also reported to be another example of Milwaukee’s dedication to deliver a steady stream of game changing solutions for real jobsite challenges faced by professional tool users.
Milwaukee® Electric Tool Corporation is an industry leading manufacturer and marketer of heavy duty, portable electric power tools and accessories for professional users worldwide. Since its founding in 1924, Milwaukee® has focused on producing the best heavy duty electric power tools and accessories to the professional user.