Four major trends have recently been identified as currently driving the household floor-cleaning category, according to Freudenberg Household Products Pty. Ltd. Marketing Director, Australia and New Zealand, Sandra Kelly. With drivers that influence consumer purchases constantly changing, one of the four major trends is the concept of value, which is much broader than just price, she said.
In this exclusive interview with HBT’s (Hardware & Building Traders) Chief Executive Officer, Greg Benstead, it was obvious to AHJ that not only had the group continued to grow to record member numbers, with over 700 members at the time of the interview, but this was also the most rapid member growth the group had experienced in a 12-month period.
Inspirations Paint Parafield celebrates its 40th birthday this year, proudly growing and evolving over two generations of store management, after the business was passed from father to son around 10 years ago.