While it seems COVID-19 has developed a very pro-Australian sentiment in the retail marketplace over the last few months, the pandemic has also brought enormous levels of consumer engagement with the Australian Made logo as well. This engagement is particularly evident across social media platforms with the Campaign already recording a 300 per cent increase in engagement across its social media platforms, according to Australian Made Campaign Chief Executive Officer, Ben Lazzaro.
After 85 years in the business, one would think that Haymes Paint had endured and overcome most business obstacles, including major recessions and global wars. This was, of course, until COVID-19 was transmitted into Australia earlier this year.
Although the timber market did slow down when COVID-19 initially took hold at the beginning of the year, areas of the building market, as well as the DIY market, have since begun to pick up again despite the pandemic.
New Year’s Day 2020 saw many Australians wake up to images of towns blackened by one of the most ferocious bush fires to ever take place in Australian history. The fires were particularly catastrophic around the NSW south-coast, Victoria’s south-east and South Australia.
As the largest independent timber and doors outlet in Western Australia and a business that has successfully serviced the residential and commercial housing sector for over five decades, M&B’s journey to the Mitre 10 brand has been a long and well-considered one.