Newsletter Articles

Mitre 10 steps out of the store

Rex Paine Mitre 10 in conjunction with the Herald Sun’s Reno Brothers, hosted the first ever Trade and Renovation Sellout expo at Victoria’s Mooney Valley Racecourse recently.

John Florey Joins Mitre 10

John Florey has joined Mitre 10 as Group General Manager for Merchandise and Marketing.

New Guide for Consumers

A new guide for consumers, Know how to complain, has been issued by the Australian Competition and Consumer Commission.

Guerrilla Marketing

“Guerrilla Marketing” was coined by JC Levinson in 1982 to describe unconventional ways of promoting products using a very low budget. The subject deserves a book, not just a paragraph but let’s see if a grab-bag of examples can stir your imagination to the point where you jump out of your seat and yell, “We could do that!” So, to prime your mind ask, “Who else sells to the customers I want to reach?” Then you might ask, could you …

Magazine Articles

Ultimate Tool Kit

Well-known Building and Design Consultant, David Norman, compiles his Ultimate Tool Kit…

Soft Shoe Shuffle:

With the support of the Forest & Wood Products Research & Development Corporation, researchers have developed a new way to shield downstairs occupants from ‘thumps and bumps’ using engineering techniques that raise the acoustic performance of timber floors and ceilings to match that of a 150-millimetre thick concrete floor.

The Sunny Side of the Street

A small hardware store in the heart of Launceston’s business district has carved a convenient niche for itself…