Magazine Articles

United Tools Williamstown

In 1964, a young mother of three, by the name of Clara Westhorpe, began what is now well-known as United Tools Williamstown. Just over 52 years on, the business is now run by her daughter, Carrie Stone, along-side daughter-in-law Jan Westhorpe, after Clara started it from scratch.

The changing dynamics of ‘brand loyalty’

A generation ago ‘brand loyalty’ was a simple concept based on satisfaction with specific tools, reports JOHN POWER. But in today’s rapidly changing cordless tool market, brand loyalty has a very different meaning…

Painting a picture of products, pressures and popularity

According to CEOs, retailers and marketers, the paint category is constantly changing and adapting. This is particularly true in 2016, with significant moves toward sustainability, new trends and the closure of Masters fast approaching.