Adelaide Tools to become Tool Kit Depot
The first Tool Kit Depot store will open in Belmont Perth in October with a further three stores expected to open this calendar year in the Perth and Peel regions. Bunnings also plans to rollout additional stores across Australia and New Zealand over time.
The Tool Kit Depot name was chosen as it creates instant familiarity for trade customers, positioning the store as a destination for their needs, according to Bunnings, while a new logo, featuring a dog, conveys the qualities of partnership, loyalty and trust the business aspires to.
Bunnings Managing Director, Mike Schneider, said the Bunnings team was really excited about its plans for the future of the business under the new name, Tool Kit Depot.
“Earlier this year we opened a new Adelaide Tools store in Parafield where we trialled new concepts and the response from customers was incredibly positive. It has given us confidence in the evolution of the format that we need to take the business into Western Australia and beyond,” Mr Schneider said.
“Our first four stores will launch before Christmas in Western Australia creating over 150 team member roles, and we are really proud to be creating opportunities for locals to join our really experienced team. These stores will build on the success of Adelaide Tools in South Australia and the full-service offer and genuine expert advice the team are renowned for,” he said.
Bunnings acquired Adelaide Tools in 2020, as part of its strategy to deepen its relationships with trade customers. The retailer sells a range of professional power tools, power gardening and heavy machinery, along with a tool servicing offer – all backed by expert knowledge across its product range including welding, construction and carpentry.