Barbeques Galore to expand line-up
Barbeques Galore is set to expand its range outside of its traditional line-up via a third-party marketplace offering, bringing tableware, outdoor products, rugs, lighting, toys and yard games to its offer, reported InsideRetail.
The new range is expected to drive online sales by a predicted 300 per cent and may be accessed through a partnership with digital commerce agency Amblique and tech platform Marketplacer. This will allow Barbeques Galore to “onboard new suppliers, scale its range quickly, and provide a highly personalised, integrated shopping experience.”
Barbeques Galore Chief Executive Angus McDonald said investment in digital capability is central to its strategy in delivering an engaging omnichannel experience for customers.
“The new marketplace offering will create a world-class online shopping experience that extends our offer well beyond the four walls of your local store, affirming our place as Australia’s destination for the complete whole-of-backyard and outdoor experience,” he said in the report.
The business is also keen to grow its private label offering, according to Mr McDonald, while also expanding its partnership with third-party product suppliers.
Marketplacer Co-founder Jason Wyatt said the business is thrilled to be a part of Barbeque Galore’s digital business transformation, and supports its effort to reclaim the backyard.
“Our connector program with Salesforce Commerce Cloud provides an easy way for companies to create a best-in-breed third party marketplace strategy quickly, without having to navigate the complexities of multiple systems that do not talk to each other,” Mr Wyatt said in the report.