Bunnings is currently restructuring its data processes to not only boost its omnichannel business model but also better understand its customers.
During a recent Wesfarmers Strategy Briefing Day, Bunnings Managing Director Michael Schneider said, in an IT News report, that Bunnings was “leveraging data like never before”.
“We have invested in a new cloud-based data platform with significant capability to support insights using data from our store network, buildings, customers, systems and one of Australia’s most visited retail websites bunnings.com.au. It is also complemented by new data insights from the Flybuys program and in the future, the OnePass program,” Mr Schneider said in the report.
OnePass not only offers member-only prices but also free delivery and consolidates products from across Wesfarmers’ retail brands.
“These insights are driving more relevant information and personalised customer communication, deepening their engagement with Bunnings. Data and technology is also allowing us to reengineer processes to achieve a reduction in the cost of doing business,” he said in the report.
Incredibly, over 1.5 million hours of productivity gains were achieved in the past 24 months through technology-enabled business improvement, while “a further 2.5 million more hours have been identified allowing us to reinvest in price and service.”
While presenting during the Briefing Day, Mr Schneider also said “technology, data and customer insights are now key enablers of our business. Our e-commerce platforms, omnichannel capability and data analytics are supporting millions of customers every week,” he said.
“The last two years have been profound on almost every level for our business. We have achieved transformative acceleration of our capabilities, not only in our technology, but across our network design and commercial offer, but this is just the beginning for our next stages of evolution and growth,” he said in the report.