Bunnings team visits Israel as part of online plan
Nine of Bunnings’ top staff visited Israel recently, meeting with two dozen companies that believe they can assist the Big Box with its ongoing entry to online shopping, according an Australian Jewish News report.
Bunnings Chief Executive Officer, Michael Schneider said the Bunning’s team has, “been meeting smart people doing very cool stuff.”
Enthusing about sightseeing in Jerusalem, climbing Masada and taking a dip in the Dead Sea, he explained the logic that led him to bring staff to the Jewish State.
Mr Schneider organised the trip at one of the most important moments for Bunnings’ new online shopping platform, as he is aiming to has it fully operational by Christmas. He also sees an opportunity in entering the market at a time when technology allows retailers to provide a more personalised and “tactile” online experience, according to the report.
“Exploring Israeli innovation is a God-send in exploring these possibilities and will bring about real changes on the Bunnings site,” he said.
Adding that the visit exceeded expectations, as he arrived hoping to improve online shopping but encountered Israeli ideas to implement across the business, Mr Schneider said, “We probably came here with a customer mindset but now have a ‘whole business’ focus.”
Leah Balter, the Bunnings executive spearheading the online platform, said their meetings with a wide range of technology innovators have thrown up “almost too many good opportunities”.
She is especially excited about a company that can help her to personalise every customer’s website visit, down to remembering what areas of their house they are improving or renovating and what kinds of products they like.
“There’s just so much customisation that is possible which goes far beyond what we have at the moment,” she said.
Paul Israel, Executive Director of the Australia–Israel Chamber of Commerce which organised the trip, said he believes it was the first time that the Chief Executive Officer of a major Australian retailer brought a sizeable staff delegation to Israel.