Bunnings to launch new digital sales platform with home delivery

by | Feb 20, 2020

Bunnings is set to go online in a big way and bolster its online offering next month, by launching a digital platform to allow customers to shop from home and have items delivered to their doors, according to a recent news.com.au report.

The iconic hardware chain has already announced it will have more 60,000 products available for click-and-collect within the next year, but it will now also have its very own online marketplace.

The major retailer has titled the initiative ‘Marketlink’, which will give customers access to a wider range of home and lifestyle goods selling as much as 8000 products, according to the new.com.au report.

The online division will give shoppers access to items not currently available in store including indoor furniture, white goods, kitchen appliances, home entertainment, kitchenware and homeware.

Bunnings recently reported that its website is the third most visited shopping and classified site in the country, which makes it an attractive platform for home and lifestyle retailers and manufacturers to pursue as a sales alternative.

“We’ve had a very positive response from sellers and we already have more than 8000 products ready for launch on Marketlink in November,” Managing Director, Mike Schneider said in the report.

“Marketlink will feature a wide variety of products, including well-known brands, that are not currently available in Bunnings stores. This is about creating a highly curated range of products that extends and complements our in-store range, creating a one-stop shop for our customers’ home and lifestyle needs — everything from the front gate to the back fence.”

The hardware giant said it was too early to reveal the sellers who will be on offer on its site, which it hopes to launch in November.

“Our focus is on getting the offer right and we won’t launch until we’re comfortable that the offer is competitive and will be one that is valued by our customers,” Mr Schneider said.

Last month, online retail giant Amazon revealed a plan to take market share away from Bunnings with the launch of a range of outdoor products including barbecues, patio furniture and garden equipment.

“Our new garden store has a range of enticing outdoor products from gardening equipment to pool supplies to patio furniture to BBQs,” Amazon Australia Manager Rocco Braeuniger said in the report.

“Our garden store adds to the over 125 million products already available on Amazon.com.au, underscored by great value and fast delivery.”

Bunnings controls 20 per cent of the hardware and garden supplies market in Australia and has seen off competition in recent years, notably from Masters Home Improvement.

The Wesfarmers hardware store chain wants to sell more than 60,000 products on the web and confirmed to news.com.au its click-and-collect option was already available in Victoria, Tasmania, South Australia and the Australian Capital Territory, according to the news.com.au report.

“There are so many good online players out there we want to make sure the way we serve our customers is a very positive and a very Bunnings experience,” Mr Schneider said in March.