The new hybrid concept and content for EISENWARENMESSE – International Hardware Fair Cologne 2021 was still receiving very positive feedback at the European press conference at the end of October. However, due to the dynamic infection situation and international travel restrictions, the majority of exhibitors have ultimately decided not to participate in the trade fair.
Even the comprehensive #B-SAFE4business hygiene and safety concept for coronavirus-compliant implementation of trade fairs was still not able to provide the trade fair participants with more planning security.
After careful consideration together with the associations and exhibitors, Koelnmesse decided to cancel the EISENWARENMESSE – International Hardware Fair Cologne hybrid event planned from 21 to 24 February 2021 due to the pandemic.
We sincerely regret the need for this decision, Koelnmesse Vice President Catja Caspary said in a recent statement.
“We were well-positioned and believed that many things would have been possible with our hybrid format. A purely digital format would also not have been a substitute for the new, hybrid approach because the focus of EISENWARENMESSE – International Hardware Fair Cologne is still the physical presence of exhibitors, who can make good use of the offerings and possibilities of the EISENWARENMESSE@home digital platform. But with broad commitment from the industry, we are now looking forward optimistically and with renewed energy to the event in 2022,” Ms Caspary said.
EISENWARENMESSE – International Hardware Fair Cologne Director, Matthias Becker said an important unique selling point of the trade fair is the high level of internationality of both the exhibitors and visitors, and the innovative range of topics.
“Nevertheless, in view of the continuing rise in infections worldwide and the associated lockdowns, it was no longer possible to guarantee enough participation of international exhibitors and visitors,” Becker said.
The decision to cancel was also very difficult for the Advisory Board because we are convinced that the industry needs this trade fair in order to be able to do business successfully in the long term, Advisory Board Chairman and Managing Director of Witte Tools, Wolfgang J. Kirchhoff said.
“Still, we remain positive about the future and are especially looking forward to 2022, when the industry can start the year again in person here in Cologne with the EISENWARENMESSE – International Hardware Fair and EISENWARENMESSE@home,” Mr Kirchhoff said.
As the largest tool manufacturer in Europe, Germany needs the EISENWARENMESSE – International Hardware Fair Cologne as its leading trade fair according to Managing Director of the Association of German Tool Manufacturers (FWI) Stefan Horst, who said the planned concept is absolutely viable for 2022 as well.
“We will do everything possible to put on a powerful and innovative EISENWARENMESSE – International Hardware Fair Cologne together with Koelnmesse,” he said.
From March 6 to 9, not only can exhibitors and visitors look forward to the new, hybrid trade fair format with even more international reach but also an attractive event programme.
This includes a top line-up of informative special events and theme platforms such as the eCommerce area, which will feature a variety of innovative, disruptive solutions and strategies for business in the areas of payment, shop systems, ERP, hosting, search engine optimisation and multichannel.