The largest Australian made and owned paint brand, Haymes Paint, has launched a brand-new look that pays homage to the company’s roots and improves the shopping experience of the contemporary customer.
Haymes Paint collaborated with the creative agency, Motor Brand Design, to develop a new look designed to give Haymes Paint cans greater impact on the shelf, providing instant brand recognition, while also differentiating between products in its Architectural and Decorative ranges.
“We are all very excited at Haymes Paint to launch a refreshed look to customers,” said Haymes Paint Director Tim Haymes.
“Since we launched our signature gold cans in 2005, we have seen the way customers shop change over the years with many researching online before purchasing. It was just as important for us to have a design that not only took into account but also ensured that the cans stood out on the shelf in a stockist environment where they may be displayed near other brands.”
Mr Haymes said one thing that will not be changing, however, is their iconic gold can for their Ultra Premium range that customers have come to know.
Haymes Paint’s Architectural and Decorative range includes three product ranges, each with a signature colour for easy identification. Gold is used for the top-of-the-range Ultra Premium offering, with deep blue for the Elite range and white for the NewLife range. The front of each can feature a stylised paint stroke with different effects for each range giving a cohesive look and feel.
Product information, including features and benefits, is also clearly displayed on the new-look cans, further enhancing the customer buying experience and providing ease of selection when choosing the right product for their project.
Motor Brand Design founder and owner Warren Spence said, “We wanted the design to have a clear impact on the shelf so that you can walk down the aisle and know immediately that it is a Haymes Paint product, making the brand even more powerful in-store.”
“We wanted to link the different ranges with a consistent piece of brand architecture, while at the same time making sure they had their own design personalities.”
Mr Spence said the gold Ultra Premium design was a little nod to Haymes Paint’s 89-year history in the Victorian gold mining town of Ballarat.
“As someone who grew up in Ballarat and is very familiar with Haymes Paint, it has been a real privilege to be a small part of the company’s legacy,” Mr Spence said.
The new can designs will start appearing on shelves as existing stock is cycled through, starting with the Ultra Premium range.
To become a Haymes Paint stockist contact their Service Express team via their website haymespaint.com.au.