Homebase launches garden centres after partnering with Next
UK based Homebase is now delivering the best of its gardening products to a selection of Next stores, as part of a new trial between the two well-loved British brands, according to a recent diyweek.com report.
The new Homebase garden centres recently opened in six Next stores in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield, which also coincides with non-essential shops reopening. The trial will allow customers to combine shopping for quality clothing and homeware from Next with a variety of plants, pots and garden tools needed to spruce up or totally transform outdoor spaces from Homebase, according to the report.
While Homebase team members offer expert advice in-store, customers are also invited to take advantage of personalised hints and tips available via the plant care app. SmartPlant. Homebase’s entire range of plants have now been added to the app, and extra help is available to customers just by scanning the barcode.
Homebase Chief Executive Officer, Damian McGloughlin said the Homebase team was, “delighted to be joining forces with Next and bringing our garden products and expertise to its stores. It is all part of our wider commitment to make shopping with us easier and provide even more inspiration and expert advice.”
“We are a great nation of gardeners, with more and more people enjoying the benefits of gardening and being outside. The launch of these new garden centres means we are able to offer more gardeners, both experienced and those just starting out, Homebase products in more locations across the country,” Mr McGloughlin said in the report.
Homebase is also set to open more of its small-format stores by mid- April including a dual-branded Kitchens by Homebase and Bathstore, DECORATE by Homebase, and its first small-format Homebase store. The openings will bring the total number of Homebase’s small-format stores to six across Guildford, Cheadle and Sutton.