House-Hasson sets virtual market record
America’s largest independent regional hardware distributor, House-Hasson Hardware, recently saw its January 2021 virtual dealer market blow past all previous markets (in the company’s 115-year history) in sales size and growth, according to a recent hardwareconnection.com report.
House-Hasson President and Chief Executive Officer, Steve Henry said in the report that sales for the January 2021 market were up about 30 per cent over January 2020 and up 20 per cent over its previous largest-ever market, in June 2020.
“The number of dealers and vendors continues to grow, and with it, sales and dealer profitability. Dealer profitability is our goal,” Mr Henry said.
The market, for independent hardware stores and lumberyards, was held January 27-29 and plans are now in place to combine a virtual dealer market with a June 2021 in-person event, according to Mr Henry.
“Things can change, obviously, given the pandemic, but our goal is to get together with dealers and vendors at the Summer 2021 dealer market in Sevierville, Tenn. Relationships and personal contact are fundamental to our business. While dealers and vendors are making great use of our virtual markets – and a virtual component will remain part of our program – there is a strong desire to get back together,” Mr Henry said.
House-Hasson’s Vice President of Merchandising, Jason Monroe said that approximately 1,800 dealers and 500 vendors participated in January’s market.
“January’s market was unique in the sheer number and volume of special buying opportunities. Our buying staff worked closely with our vendors to put together the most comprehensive offering of promotions that we have ever offered, and the result was a 25 per cent increase in the overall number of specials,” Mr Monroe said in the report.
“The simplicity with which the application is laid out and its ease of use is helping customers make their choices quickly and efficiently. We have intentionally kept aspects of our virtual market as similar to our physical markets as possible, and we believe that has helped with the results,” he said.
Ten vendors new to House-Hasson were part of the virtual market and included:
- RPS Products – pleated HVAC air filters.
- Taylor Enterprises – engine lubrication and fluid products.
- Nemadji – CBD and Hemp products.
- Alton Industries – wet/dry vacuums.
- CircSaw Technologies – skate plates and guides.
- Emax – Air compressors.
- Mountain View Seeds – grass seed.
- Melnor – hoses and accessories.
- Legacy Manufacturing – water hoses and accessories.
- SitePro – surveying tools.
“Between our market and the general scale of business today, we are as busy – and perhaps busier – than at any time in the life of House-Hasson. Can the sheer size and scale of business activity be a challenge? Yes, but it is a good challenge to take on, for the benefit of our dealers,” Mr Henry said in the hardwareconnection.com report.
House-Hasson’s Summer Dealer Market is scheduled for June 17-19 at the Sevierville Events Center in Sevierville, Tennessee.