IKEA pushes smart tech instore
If consumers thought smart devices could be a nice new market to explore, think again: semi-disposable furniture giant IKEA has signalled a massive push into the field, a sure sign it is already a commodity market.
IKEA already offers the TRÅDFRI range of smart lighting products in Australia under the “Home Smart” umbrella brand. The company also has an app to drive its kit, according to a recent CRN report.
IKEA has also announced that it will, “invest even more in the home smart area by establishing IKEA Home smart as its own business unit within IKEA of Sweden.”
“At IKEA we want to continue to offer products for a better life at home for the many people going forward. In order to do so, we need to explore products and solutions beyond conventional home furnishing,” Head of IKEA Home smart Business Unit, IKEA of Sweden, Björn Block said recently.
Apparently, IKEA will not have things all its own way, as Bunnings and JB Hi-Fi have both signalled they want in on the smart devices market, according to the CRN report. So does Google, which recently brought all of its smart home kit under the ‘Nest’ brand. Amazon.com also has a play, and even ALDI had a crack with a recent ‘Special Buy’ of smart light bulbs, according to the report.