J.D. Power releases U.S. paint satisfaction study 2023

by | Apr 17, 2023

The average price of a gallon of paint increased by nearly three dollars in the past year, however, despite this overall paint satisfaction has held steady according to the J.D. Power 2023 U.S. Paint Satisfaction Study.

Selecting Paint Colour

As a result, the percentage of paint customers applying their own interior paint has increased to 70 per cent from 65 per cent in 2022.

“As more homeowners take on their own painting projects, the increased costs make the quality of the paint that much more important,” said Christina Cooley, Senior Director of the home and retail intelligence practice at J.D. Power.

“Ninety-five per cent of respondents indicated they experienced no problems or defects, showing that from the ease of application to long-lasting beautiful color, paint brands and retailers are delivering high-value products and excellent customer support.”

The 2023 U.S. Paint Satisfaction Study is based on responses from 4640 customers who purchased and applied interior paint, exterior paint and/or exterior stain in the last 12 months. The study was fielded from December 2022 through to January 2023 and takes into consideration pathways to purchase, application behaviors, problems experienced and customer loyalty among the key drivers of satisfaction.

The top rankings were:

Interior Paint Overall Customer Satisfaction Index Ranking:
Sherwin-Williams: 872
BEHR: 867
Benjamin Moore: 865

Exterior Paint Overall Customer Satisfaction Index Ranking:
BEHR: 865
Benjamin Moore: 864
Sherwin-Williams: 859

Exterior Stain Overall Customer Satisfaction Index Ranking:
Benjamin Moore: 868
Sherwin-Williams: 854
Cabot: 843


Paint Retailer Overall Customer Satisfaction Index Ranking:
Ace Hardware: 889
Benjamin Moore independent retailers: 882
Sherwin-Williams Paint Store: 880

Read the J.D. Power U.S. Paint Satisfaction rankings at www.jdpower.com/business/home/paint-satisfaction-study