Lowe’s and Hornets announce extended partnership

by | Dec 6, 2023

Lowe’s Companies, Inc. and the Charlotte Hornets have recently announced that they are extending their long-term partnership. As part of this partnership, Lowe’s will continue to be a Founding Level Partner and the official home improvement retailer of the Hornets team. The companies will work together to prioritize community engagement, which has always been an essential part of their partnership. They will continue to implement the annual Hornets Legacy Project Powered by Lowe’s, which aims to enhance and improve neighborhoods across Charlotte.

Additionally, Lowe’s welcomes Hornets legend and North Carolina Sports Hall of Famer Tyrone Curtis “Muggsy” Bogues to the Lowe’s Home Team, a move that expands the Lowe’s Home Team’s roster of athletes to include professional basketball. The Lowe’s Home Team is comprised of talented present and past athletes who team up with Lowe’s red vest associates and inspire people to tackle home projects with top product picks and helpful expertise and to better their communities by leading by example.

“Lowe’s is a very proud partner of the Charlotte Hornets, and we are thrilled to welcome the legendary Muggsy Bogues to our Lowe’s Home Team roster,” said Jen Wilson, Lowe’s senior vice president, of enterprise brand and marketing.

“Muggsy’s addition to the Lowe’s Home Team is one way we are expanding into new sports, which further connects Lowe’s to a live fanbase that is unique to sporting events. We are happy to build on what we have accomplished together with the Hornets and to further invest in our hometown Charlotte communities through our work with Muggsy.”

Lowe’s will have an ongoing significant brand presence within Spectrum Center and the “Lowe’s Drilling Threes” campaign will continue to be utilized both in the arena and via Hornets social and broadcast channels to celebrate every three-point shot made by the Hornets. Lowe’s will also continue to serve as the presenting partner of the Charlotte Hornets Foundation’s annual Hornets Heroes Gala and is the presenting partner of the “Hive at 35” exhibit at the Charlotte Museum of History in celebration of the Hornets’ 35th anniversary.

“We are pleased to extend our partnership with Lowe’s and to continue the great work we have done together in the community,” said Hornets Sports and Entertainment President and Vice Chairman Fred Whitfield.

“As we celebrate the 35th anniversary of our inaugural season, it is particularly exciting to have longtime teammates like Lowe’s continue to support our franchise, especially those that also match our enthusiasm and dedication when it comes to giving back to the community.”

Through his work with the Lowe’s Home Team, Muggsy will team up with Lowe’s and its red vest associates in December for a project with Habitat for Humanity at The Meadows at Plato Price, a housing development in Charlotte. The trim work done by Muggsy and Lowe’s will push the Habitat for Humanity project closer to completion within the 39-home development, which offers opportunities for affordable homeownership in West Charlotte, an area where the homeownership rate is less than half of the average in Charlotte.

“Charlotte is where I call home and is a place that is special to me for many reasons,” said Muggsy Bogues, former point guard for the Hornets, North Carolina Sports Hall of Famer and Lowe’s Home Team member.

“I am passionate about supporting my community and neighbors – and what better way to make a local impact outside of my nonprofit than by teaming up with Lowe’s, who shares the same vision? It’s an honor to join the Lowe’s Home Team and work alongside this elite group of players to serve our communities across the U.S.”

As part of the partnership, Lowe’s will continue to be the presenting partner of the Hornets Legacy Project, an annual renovation project that aims to improve the quality of neighborhoods across Charlotte.