Mitre 10’s New Zealand’s 2021 Christmas 2021 ad was officially launched on November 21 and is expected to be a real family affair, with ‘Stanta’ and his little helpers bringing plenty of humour to the festive season, it was reported in stoppress.co.nz.
When taking into account changing COVID alert levels and travel restrictions, the Mitre 10 NZ team and agency partners were forced to embrace a fluid and flexible production approach, finding a new way to film and edit.
The production crew gathered from across the North Island, according to a recent StopPress report, with the campaign shot remotely in Gisborne, home of Mitre 10’s building consultant Stan Scott – actually in Stan’s own workshop.
While it was a challenge to have clients, editors, and crew all in separate geographical locations, filming in Scott’s workshop meant extra talent was not needed – there is certainly no shortage of talent in the Scott household.
Dear ‘Stanta’ was ably (and entertainingly) supported by Scott’s daughters Rio and Vienna (aka Ducky) and directed by wife, Natalie.
“The campaign as it has landed was not Plan A but having to pivot on a dime turned out to be an advantage. We had to get creative with the concept, the shoot, and the edit, and the result is a heart-warming moment with a dose of the wry humour Mitre 10 is known for. While this year has been universally challenging, regardless of where you live, there was no way we were going to miss celebrating Christmas with our customers.” the co-operative’s Chief Marketing Officer Jules Lloyd-Jones said in the report.