The Australian Made Campaign (ACML), the organisation responsible for administering and promoting the famous Australian Made logo, is now urging the nation to shop locally, according to a recent Adnews.com.au report.
The tagline of the new promotional initiative from the organisation reads, “It has never been more important to buy Australian than right now”.
Australian Made Campaign Chief Executive, Ben Lazzaro said the organisation is throwing its support behind Australian manufacturers and growers as they continue to lead the way in Australia’s recovery from COVID-19.
“By calling on Australians to buy Australian right now, not only will we get products made to some of the highest quality and safety standards in the world, we can create local jobs and economic activity that will aid in the recovery process while also strengthening our local manufacturing capabilities,” Mr Lazzaro says.
The half a million-dollar TV, radio, out-of-home, print, online and social media campaign seeks to impact the purchasing decisions of all Australians, according to the Adnes.com.au report.
The TV advertisement features footage from AMCL’s ‘Australian Makers’ video series, showcasing a number of Australian manufacturers and growers that proudly carry the Australian Made logo.
“A coordinated push to ‘buy local’ has the potential to play a big part in getting Australia back on line. So, whether it is doing the weekly grocery shopping, buying online, sourcing supplies for business or procuring products for major projects, let us make sure we look for the trusted Australian Made logo to be sure it’s authentically Australian. We were lucky enough to go behind the scenes and into the local factories, workshops and farms of some of the country’s most innovative manufacturers,” Mr Lazzaro said.
According to Roy Morgan Research, almost all Australians (99 per cent) are aware of the Australian Made logo and 88 per cent trust the mark as an identifier of genuine Australian products.
The vast majority (84 per cent) associate the logo with supporting local jobs and employment and over half of Australians associate the logo with products that are of high quality (58 per cent) and are produced using ethical labour (57 per cent).
Australia’s overreliance on imported products has been highlighted during the COVID-19 pandemic with Nielsen telling AdNews, there has already been a shift in consumer behaviour moving towards locally made and owned products and services.
“Let us take a long-term view and increase our level of manufacturing self-sufficiency. While there will always be a requirement for imports, it’s important we get the balance right between local and offshore manufacturing, to ensure Australia’s long-term prosperity,” Mr Lazzaro said.
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