spoga+gafa 2022 makes a strong comeback

by | Jun 23, 2022

spoga+gafa, the largest garden lifestyle trade fair in the world, has confirmed its standing as the most important industry event for the green industry after 25,000 visitors from 112 countries visited Cologne, to experience the new products and innovations of over 1,000 exhibitors from 52 countries.

spoga gafa

© Koelnmesse GmbH, Thomas Klerx

Taking the reserved approach of the Asiatic manufacturers into account, spoga+gafa, held from June 19 to 21, successfully reached the pre-crisis exhibitor levels. As usual, the European core markets Belgium, Germany, France, Italy, the Netherlands and Spain were strongly represented by dealers and buyers. Intercontinentally, Australia, New Zealand, Israel, Canada, the UK and the USA were also excellently represented at the trade fair.

Koelnmesse GmbH Chief Operating Officer, Oliver Frese said that the quality and internationality of the visitors were outstanding.
 
“We have used the last 2.5 years to further develop spoga+gafa and we are delighted to experience the first benefits here live. Thanks to the 365-day platform, which we initiated over the last weeks, spoga+gafa will also lend the green industry strong support all year round,” Mr Frese said.

spoke gafa

© Koelnmesse GmbH, Harald Fleissner

This year’s focal theme ‘Sustainable gardens’ was omnipresent throughout the halls, while an emphasis was placed on durable, reusable and resource-saving materials as well as the efficient implementation of energy and water in the garden across all segments.

Industry sponsor of spoga+gafa, the Industry Garden Association (IVG), reported that it was also satisfied with the outcome of the trade fair.

© Koelnmesse GmbH, Harald Fleissner

“We are delighted that the trade fair finally took place again. We really missed the personal contact and it was good to be able to shake people’s hands again. There may have been fewer visitors here than before the pandemic, but the quality of the visitors is spot on,” IVG Executive Director Anna Hackstein said. 
As one of the show’s exhibitors, Fiskars reported said that the quality of visitors at the show clearly topped the quantity.

© Koelnmesse GmbH, Uwe Weiser

 DACH Sales Director Andreas Fonken said the team, “held very concrete discussions with the right people. We and our contact persons had the necessary peace and quiet to hold these dialogues. It really was a very good trade fair.”

Gardena Company Spokesman Heribert Wettels said it was great to “connect with many long-standing personal contacts again here and also establish new ones. The visitors at our stand were mostly international, which enabled interesting discussions.”

A premiere is now scheduled with the after show starting on the new digital platform of spoga+gafa on 27 June and will include live interviews, recorded videos of the stages as well as digital events of the exhibitors.

© Koelnmesse GmbH, Uwe Weiser

The 365-day platform of spoga+gafa will also soon go live and is already inviting guests to attend the digital deep dive ‘BBQ’ in September, with the joyful anticipation for 2023 is already growing with spoga+gafa 2023 scheduled from June 18 to 20.

© Koelnmesse GmbH, Uwe Weiser