The New Generation Hills Hoist Makes Its Debut
Hills Industries launched a new generation of the iconic Hills Hoist – and the new kid on the block would make its grandfather proud.
For more than 60 years Australian families have grown up with the Hills Hoist and it remains a firm favourite across the nation. The new generation Hills Hoist is a far cry from the early models of days gone by, with cutting edge technology playing a significant role in its redesign. According to Mr Steve Ellerman, Marketing Manager, Hills had employed the latest design and engineering technology from initial research and development phases through to prototype development and final laboratory and in-field testing. “The Hills Hoist is a timeless classic that is still, without any doubt, Australia’s clothesline of choice,” he said. “Because people still prefer the look, feel and freshness of natural air-dried clothes and linen, the new range of hoists features the best elements of the old design along with many terrific new additions. Today’s Hills Hoist combines efficient and effective drying with stylish good looks and a lifetime of trouble-free service.” Development techniques like rapid prototyping, failure mode and effect analysis and 3D CAD imaging were used to create a stylish, lightweight, strong and ergonomic solution. The new design also incorporates brand new features.
New range of sizes
Three distinct diameters allow home owners to choose a rotary hoist for most backyard situations. The smallest model only requires four metres of yard space but delivers a generous 32 metres of line capacity. The largest model offers 56 metres of line capacity – the length of an Olympic swimming pool and enough to handle the largest family wash with ease.
Light weight and ease of transport
Advanced engineering resulted in lighter rotary hoists that are as strong as ever. The arms can easily be folded and the clothesline removed from its ground socket. A simplified latching system means the new Hoists can be folded and stored with ease.
Individual line sections
Each line is now attached independently. This allows easy re-tensioning, replacement or removal of one section of line without re-wiring the whole clothesline.
The new designs offer greater height adjustment so clothes can be hoisted higher into the breeze. This cuts down on drying time and keeps longer items well away from the ground. Also, there are now many more coat hanger hooks moulded into the arms, making it even easier to hang shirts and blouses to keep them in shape.
Strong support for retailers
Hills offers retailers extensive support materials with promotional tools designed to grab customer attention and provide value-added benefits.
In addition to the all-important features-and-benefits posters and product information guides, Hills also developed strong point-of-sale support, a home economist handy hints booklet, a national installer referral service and solid website back-up. “The new packaging is just as stylish as the product and worthy of public display,” said Mr Ellerman. “Designed with both retailers and consumers in mind, it includes easy-to-read symbols, a list of key benefits and at-a-glance product information.”
Each Hoist can also be “upsized” to a Rotary Plus model, which allows for a range of extra products. These include a socket adaptor system, which allows a range of umbrellas to fit snugly in the ground socket; a sturdy, blow-moulded storage case, for safe storage of the socket adaptors; easy-to-install wall brackets, for storing the hoist either horizontally or vertically; a woven, water-resistant fabric rain bag to further protect the folded hoist; and a starter pack of 10 Hills Smart Pegs™, which will also soon be offered for sale in retail packs of 20 or 50 in a range of complementary colours.
The new generation Hills Hoist is fully seated onto retail shelves and has a recommended retail pricing range of between $220 and $330.