Communicado Celebrates 20 Years
The secret to longevity in public relations and promotional marketing is thinking beyond the brief without blowing the client’s budget. That’s according to Tory Montgomery, founder and managing director of Communicado which this week celebrated 20 years of ‘big ideas below the line’.
“It’s about coming up with a great idea that resonates with consumers and puts a brand, product or service on their radar,” she said.
For two decades Melbourne-based Communicado agency has worked on campaigns for many of the nation’s iconic brands including Cadbury, Dulux, Sorbent, Coca-Cola, Australia Post, Pura Milk, Yoplait, Chiko, Barbie, Black & Decker, Holeproof, Stanley, Big M, Reflex Paper and Birds Eye just to name a few.