Australians Unite at China International Hardware Show

Australian hardware companies join forces for the first time to exhibit at the China International Hardware Show 2009 (16-18 September) in a dedicated ‘Aussie’ pavilion. Bordo International and Western Tool Distributors (WTD) will showcase their products at Asia’s top trade fair for the entire hardware and diy sectors. A concept promoted by Australian Hardware Journal and Fairlab Pty Ltd, a Sydney based exhibition management agency, the Australian-branded pavilion has been created to foster trade networks for export into Asia Pacific.

Bordo International based in Melbourne, Victoria, is a premium supplier of industrial and engineering tools and offers a comprehensive distribution network. Bordo will exhibit product highlights such as high quality drill indexes, PowerCoil Wire Thread Insert System and ProThread, a complementing range for PowerCoil. “Strong branding and exceptional marketing support is paramount in separating yourself from competitors,” says Adam Bowen, export sales manager of Bordo International. “Displaying that to a wider audience is a focus for us and so exhibiting in China International Trade Show is a must to attract interest from distributors both internationally and domestically.” Western Tool Distributers (WTD), based in Perth, Western Australia, represents the entire range of Hyundai Power Product range and will showcase its air compressors and generators from 2.5 HP diy units right through to the 60 cfm Australian approved workshop series plus small engine products.

Rod Quinn, general manager of WTD, says he is thrilled to be on board the Australian Pavilion concept: “We are extremely happy to be involved with the Shanghai Trade Show,” he says. “We see it as a great opportunity to raise product awareness for the Hyundai Power Product brand.” In its debut year, the Australian Pavilion’s organiser, Philipp Lischke of Fairlab Exhibition Management, is encouraged by the confidence that Bordo International and WTD have shown: “Australia and China are well on their way to connect in the hardware and tool industries. “High quality product demand from China, and Australia’s engineering know-how to produce that quality, calls for more business relationships to be formed. We have to thank our exhibitors for trusting us to take them into this prospering market.

“China is the launching pad for buyers of the entire Asia Pacific region so our Australian exhibitor’s investment started paying the moment they signed up”, he says. “We wish all exhibitors a very successful and lucrative trade show and we encourage others to jump on board for the Australian Pavilion in 2010!”