Masters Opens First Store in Braybrook
The store covers 13,500m2 and, according to Masters, carries more than 35,000 SKUs. Bookending the store is a dedicated Trade warehouse with drive-through and an outdoor Garden nursery, with Landscaping, Plumbing, Bathroom, Kitchen & Appliances, Flooring, Wall & Window Décor, Doors & Windows, Hardware, Lighting & Electrical, Paint, Tools and Homewares, Storage & Cleaning categories spread across the floor inside. As will be the case in all but the smallest Masters stores, a McDonald’s counter and seating area is situated in one corner, with community service groups still able to host sausage sizzles outside.
An array of indoor plants just inside the entrance add colour, and aisles are wide, with shelves neatly stacked (prior to the official opening, at least). The job of facing up stock will be the responsibility of Masters employees rather than vendor refill agents.
A Masters spokesperson said their ‘exam question’ was ‘What do customers want?’ rather than ‘How can we maximise profit?’ As a result, brands on display include a mix of the well-known and rarely – or never – seen in the Australian market. Some market leading brands have small or non-existent presences.
They’ve also promised to offer better service. Customers can summon staff, for example, via call buttons when counters have been left unmanned. Paint buyers will be issued with buzzers during busy times to let them know when their colour is mixed. A free glass and Perspex-cutting service is not expected to add to the bottom line but is hoped will entice customers into the store. Interest-free finance is available on large purchases and delivery services are offered with the promise of being fulfilled within 48 hours.