Synthetic skirting fits the market

A new class of synthetic architectural decorations has just been released into Australia — and the technology has the potential to challenge traditional plaster skirtings, cornices and similar mouldings…

Until recently, synthetic skirting boards, ceiling roses, chair rails, cornices and similar decorative fixtures were inexplicably absent from Australian markets.

That state of affairs was corrected last year with the local release of NMC architectural decorative mouldings under exclusive licence to Palazzio Décor Pty Ltd, Victoria.

Synthetic skirtings are easier to handle than traditional materials.

NMC, founded in 1950, is a Belgium-based company with a major presence in 80 countries. With sales in 2001 worth €101million, the conglomerate has sales offices in Germany, France, UK, Italy, Sweden, Norway, Poland and Russia, as well as interests in the USA. There are production plants in Belgium, Germany, Poland and UK. The company specialises in polystyrene, polyurethane, polyethylene and rubber products, including a broad range of extruded and moulded foam products for interior and exterior decorative architectural effects.

Jacques Van Niekerk established Palazzio Décor 10 months ago, following seven years overseas as a sales agent for NMC products.

“I was absolutely amazed to discover that NMC didn’t have a presence in Australia,” he says. “It’s such a large global company, and besides that it’s been in New Zealand for two and half years!”

NMC’s synthetic moulded products include Wallstyl chair rails and Floorstyl skirting boards.

Palazzio runs two divisions to suit both DIY and Trade markets, and an association has been formed with Nylex to distribute DIY-ranged products to major group buyers across the country. All NMC fixtures can be glued to standard plasterboard, timber and concrete surfaces for long-lasting durability.

The DIY range includes extruded and expanded polystyrene products such as cornices, patterned ceiling roses and architrave adornments.

The Trade range includes an extensive list of Interior and Exterior extruded polystyrene and polyurethane products to suit domestic and commercial uses, from cornices to door and window frames and window sills.

Two of NMC’s newest product categories are aimed at the Trade sector. The Wallstyl® and Floorstyl® ranges have been designed for chair rail and floor skirting uses respectively.

“The main advantage of these products is their high-density polystyrene construction,” says Jacques. “This means they are unaffected by moisture and can be installed in bathrooms, kitchens and other places where normal plaster fixtures are not always practical. These products are also incredibly tough and are designed to last as long as the surfaces they’re loaded onto. They are delivered in a pre-primed form for immediate installation and repainting if necessary, and are fixed with a water-based, dual-purpose adhesive/filler that can also be sanded and painted.

“The main benefit is the toughness of the products. They are as strong as hardwood if not harder, and are also flexible so they are resistant to damage from bumps. And if there is an impact, any damaged area can be filled and repaired easily.”

Standard cornice lengths are packed in easy-to-transport flatpacks and, due to the toughness of the materials compared to plaster, there is a reduced likelihood of damage during haulage, storage and display.

All NMC products are non-toxic in the event of fire and no CFC gases are emitted during production.

For more information about NMC products call Palazzio Décor on (03) 9553 3099, or visitwww.nmc.be.

By John Power