Fagg’s Mitre 10 Celebrates 150 years

Chairman, Bert Fagg, addresses the guests

Fagg Brothers, the oldest family business in Victoria, and one of the oldest family-owned businesses in Australia, celebrated 150 years of business at a lavish and highly entertaining function in Geelong last month. Better known these days as Fagg’s Mitre 10, the business was established in 1854 in Pakington Street, Geelong, by brothers, Samuel and William Fagg. In those days, they traded as builders, timber merchants and ironmongers. In 1901, a devastating fire razed their store on Moorabool Street. Despite the building being burnt to the ground, the business was soon re-built and a store still stands on that location today.

Barry Fagg presents the cheque from the proceeds of the Miracle Makeover auction to Dr Jim Rossiter, President of United Way in Geelong

150 years and five generations later, the company is still owned by the Fagg family and operates three Mitre 10 stores in Geelong. More than 300 guests – staff, customers, suppliers, contractors, family and friends – attended the function at Kardinia Park, the home of the Geelong Football Club. The evening included some amusing speeches by Chairman, Bert Fagg, 88, directors Barry and Keith Fagg, Geelong Mayor, Ed Coppe, and a video presentation of the company’s 150-year-history.