News: Tokyo Calling

The Japanese DIY Association has put the call out for Australian companies to come to Japan and exhibit at their annual trade show in August.

The association’s Secretary General, Michiaki Yamamoto, says now is the time to get your hands dirty. “We want Australian companies to come and exhibit,” Yamamoto said.

“The Japanese market is changing. In the old times Japanese people didn’t do DIY that much, but now they are eager to make their homes more comfortable, so they are going to do more and more DIY.

“It is a chance to sell to Japan because there are so many homecentres and they are also changing by selling more house related items including tools and materials for maintenance. So, the Australian industry has a lot of experience here that it could use to sell to Japan.

“It is the time to enter the Japanese market because homecentres and trade people want to sell better products to Japanese people.”

The first show was held in 1978 and it has continued to grow and now has a large variety of exhibits, services and activities for both companies and customers. The theme this year is ‘Let’s DIY and Reform your Home using Homecentres’.

Held at Makuhari Messe (International Exhibition Halls) and supported by several government organs the 2006 show will run for three days, from August 24 to 26.

Each booth is 3 by 3 metres, which provides more than enough exhibition space.

At the show, exhibitors will have no language difficulties as the Overseas Operation Office will provide interpretation services to assist communication. However, companies should prepare Japanese language brochures for show visitors. For those interested in coming please contact:

The Overseas Operation Office
Akinori Hirasawa
Space Media Japan Co., Ltd
Kosaikaikan Bldg 6F., 5-1 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
Tel (81) 3-3512-5670
Fax (81) 3-3512-5680
URL: www.smj.co.jp
Email: diy@nullsmj.co.jp

By Trevor Clarke