Product of the Year

Product of the Year

The 2010 AHJ Product of the Year was profiled in our November issue and was chosen because it is truly innovative. It is SENCO’s Fusion technology. Each year, Australian Hardware Journal chooses one product to win this award from those profiled in our monthly Product Focus column. We source and receive information and press releases for hundreds – thousands even – of new products through the course of a year, so they have to stand out from the crowd before they can make it onto that page. The product should be innovative, different from competitor products and something that we like to think will prove to be a sure-fire winner when it comes to sales.

In SENCO’s Fusion technology, we think we found a product that fulfilled all of those criteria and more. It hasn’t been available in the Australian market for long, but it’s already making an impact and its local distributor, Airco Fasteners, is rapt that we took notice. “I am very pleased to see Fusion technology get the recognition it deserves. It is even more pleasing having that acknowledgement has come from a credible publication such as the Australian Hardware Journal,” said Marra Saly, National Marketing Manager at Airco Fasteners. Airco Fasteners has been servicing the Australian market for more than 15 years, specialising in a vast range of fastening solutions. With warehouses and dedicated sales and services teams nationally, Airco is a strong supporter of local manufacturers and distributors. Even so, Airco were really excited when they secured the distributor’s license for SENCO and its patented Fusion technology.

“SENCO Fusion technology is the first to combine pneumatic power with cordless convenience. This technology develops driving power from compressed air (nitrogen gas) in a self-contained cylinder. This self-contained unit allows the gas to be recycled over and over again, eliminating any reliance on expensive and unreliable fuel cells,” Marra explained. The 18-volt lithium ion phosphate battery can reach an 80% charge in just 15 minutes and can be fully charged in 45 minutes. Patented Reflex-Shot technology provides instant trigger response and delivers up to 500 drives between charges.

Each tool in the SENCO Fusion range comes with a two-year limited warranty and a heavy duty, durable storage case. SENCO Fusion tools can be purchased from most leading tool distributors nationally. Phone 1300 139 015 or go to for more information.