Bunnings Ousts Wattyl
“A major outcome of the review will be significant range expansions of PPG’s and DuluxGroup’s products, ensuring a more innovative paint offer for customers,” read a Bunnings press release. “This decision, which will mean that Bunnings will no longer stock Valspar Wattyl products, following the recent de-ranging of Valspar Wattyl exterior broadwall products and the late 2010 de-ranging of a number of products including Valspar Wattyl interior paint products, Nippon Solareflect and Nippon interior paints.”
Wattyl’s interior decorator paints were ousted from Bunnings aisles several years ago for what the retailer saw as underinvestment and performance. But removing market leading exterior coatings, Solagard and Killrust, was more of a shock, catching Wattyl executives by surprise. Though Bunnings Wattyl forms just 10-15% of Wattyl sales, it was worth $30-40 million in annual sales, making Bunnings its biggest customer.