New Mitre 10 Stores

New Mitre 10 Stores

Mitre has expanded its network of more than 420 stores with new outlets in Mooroopna (Victoria), Blacktown (NSW) and Whyalla (SA). The Mooroopna and Whyalla stores operated under the Home Hardware and Timber banner, and Mitre 10 CEO Mark Laidlaw said their conversion is testament to the strength of Mitre 10’s business model.

“As the hardware industry becomes increasingly competitive with new entrants to the market, hardware store owners are evaluating their options,” he said. “Mitre 10 is Australia’s only true independent hardware retailer and, with the backing of Metcash, is well positioned to take independent hardware retailing into the future. For store owners who have always enjoyed independence and being a part of their local communities, Mitre 10 is the right strategic fit.” Mooroopna hardware store owners Allen and Jenni Hunter bought their hardware business in 1984. In the 27 years since, they have continued to expand to become a vital part of the local community and are excited about joining Mitre 10. Allen Hunter says Mitre 10’s focus on regional Australia and commitment to independence were deciding factors in his move to join the group.

“I have always been an independent business owner with a commitment to our local community,” he said. “Mitre 10’s focus on regional areas and small towns is important to us. What we are most looking forward to is the feeling of belonging to a family of independent stores who care about each other and the success of the Mitre 10 business. The Mitre 10 brand is a strong one, with great support behind it and we’re looking forward to the change,” said Allen. “The Mitre 10 brand is a strong one, with great support behind it and we’re looking forward to the change to Bob’s Mitre 10,” said Tim Curwood, Manager of Bob’s in Whyalla for 28 years. The Whyalla hardware business started in 1982.

Blacktown Building Supplies in Arndell Park, NSW, is another to have signed up with Mitre 10. Part-owner Phillip Screpis says Mitre 10’s new direction and commitment to independent retailing is what drew them back to Mitre 10 over others. “Since our business was established, we have been proudly independent, had a strong family-oriented culture and have been seen as part of the local community,” he said. “With these values inherent in the cultures of Metcash and Mitre 10, converting to Mitre 10 was the right strategic fit for us and will allow us to continue to be a community-focused business.”

“The most impressive part of Mitre 10 is the hands-on approach of management and its ability to develop strategies that drive foot traffic,” said Gary Attard, also part-owner of the store. “We like what we see from Mitre 10 and are glad to be back.”