United colours of 2013

United colours of 2013

It’s not just beach cricket and barbecues. Summer is also renovation and paint season in Australia and retailers across the Hardware sector will be gearing up for big sales and promotions. Manufacturers are also updating their ranges; with a keen eye for colour trends that they predict will be consumer favourites in the coming year.

Each has released a colour forecast for the upcoming season, including several all new colours and texture variations. Far from the usual colour offerings, these have been carefully designed to match interior decorating and building trends in Australia at the moment.

Bree Lynch, Dulux’s in-house colour expert, says choosing paint colours is a vital aspect of any renovation job, and can mean the difference between a truly remarkable and appealing space, and one that merely functions. “In the design world the use of colour is extremely important as its use or lack of can distinctly change how a design is perceived and often if it is successful or not,” she says. “I consider colour on a daily basis, look for it all around me and am prepared for inspiration to come from the most unlikely of sources. I admire the way others use colour and constantly learn from these examples.”

Haymes’ next generation colour

Victorian based paint manufacturer Haymes has created a significantly-sized range of new colour options in time for the Spring and Summer seasons. The 48 new colours are grouped around four key themes, based on the company’s interpretation of emerging national and international colour trends, and with a specific focus on colour directions that will work in Australian homes.

Wendy Rennie, Haymes’ paint colour and concept manager, says the four themes in the company’s much-anticipated colour forecast for 2013 focus on the core principle of ‘U’ and the fact that we are more introspective and appreciative of what makes us more unique than ever before. “Key wall colours in whites and neutrals are combined with important accent colours, which can be used to complement and enhance any scheme,” she says. “Each theme contains six neutral and six accent colours and the outcome of each trend is a blend of colour and neutrality adding beauty, freshness, warmth and depth to any space.”

This “Next Generation” palette includes 12 entirely new colours, which have been driven specifically by the needs of Haymes’ specifiers. “The colours are on trend but have the foresight behind them to ensure longevity and relevance to endure through the years,” Rennie says. The 12 new Next Generation colours from Haymes are: Contemplate: A soft and understated color that adds space and light to any room.

Diversity: A complex neutral that is a blend of grey and brown adding sophistication to any colour combination Dream:A hypnotic neutral that is inviting and natural.HarmoniseA simple warm neutral that would create a relaxed and peaceful environment.Impact:A robust charcoal that adds character and strength to any space.Intimacy:A strong grey great for creating mood and atmosphere in any space.Invigorate:A fresh and striking green that would provide an injection of colour and energy to any space.Refuge:A reassuring neutral that is easy and calming to live with.Resonate:A balanced, familiar grey that is found in many materials, including carpets, kitchen cabinetry and bench tops. Revitalise:An intense teal that has a slightly retro feel whilst being fresh enough to sit well in a modern home. Solace:A sublime natural that sits as the perfect backdrop for any interior. Spiritual: An ephemeral colour that sits well in any colour scheme.

Dulux revisits past eras

Global paint specialist Dulux has its own assessments of the colours and textures that will be turning renovator and interior designer heads in the coming summer season. Its official colour forecast predicts a blend of vintage design themes that work to bring out the best visual elements of new technology. “Vintage design, fossicking and gathering, the meeting of old and new, and the rise of new technology are among the key influences that will dominate Australian design over the next 12 months,” it says.

The forecast for 2013 draws on the themes of “movement”, “social change”, “people power”, and the march of the digital age. It explores how colour is shifting and changing in modern times. Dulux has developed six distinct colour themes, with a focus on what interior designer Miriam Fanning calls “concretes” – whites and soft parchments. “My personal favourite palette is the Share palette; in particular the colour ‘Clear Concrete’ as I believe this colour will have a lot of versatility. This colour is able to transform a room beautifully,” she says.
Dulux’s other palettes for 2013 are:

Empower:mostly blue and blue-green hues that show the power of colour on masse. This range is designed to inspire openness, truth, and communication.Merge:evoking nostalgia with a new twist, this range includes natural stone colours such as Camel Hide, Persimmon, or Terracotta Chip. Blur: a daring and bold palette of pinks with purple contrasts through to near-red oranges. These warm and vibrant hues are designed to create excitement as they’re used together.Seek:Recalling a range of eras whose popularity have worn and faded but are now back in trend, these colours represent objects that have been inherited, salvaged, or hand made. Rise:Influenced by the Japanese design aesthetic, this palette explores neo-pastel hues conveying serenity and comfort. Though seemingly minimalist, the soft tones are punctuated by brighter gelato hues of green and blue.

New palettes at Masters

With a significant investment behind its paint department, Masters is gearing up for a busy summer season. Its 2012/13 colour forecast, outlined by Dion Baker, décor merchandising manager with the home improvement retailer, features four separate trends likely to be top of mind with Australian homeowners this season.

Its “Mystic” colour range, for example, includes a number of darker, powerful colours, inspired, Baker says, by concepts of wealth, power, strength and hierarchy. “Metallics, silvers and golds dominate this colour trend and add luxury and opulence into an everyday world,” Baker said. Shades in this range include the new Twilight, Darkness, Night, Glossy, Glisten, Obsession, and Glamour product offerings. Alternatively, Masters’ “Craftiness” range represents the dry grit and earthy feel of the Australian outback: “skies, deserts, bush, outback sunsets, and the rich colours of an Aussie summer”. Made up of industrial textures, colours and structures incorporated in to modern design, Baker says this group of paints is representative of the ongoing trend in recycling and “up-cycling”. “Rust, recycled, distressed, oxidised metals transform the old into state-of-the-art colour, style and design,” he says.

The “Evolution” range represents the ongoing conflict between nature and technology. Inspired by modern twists on old manufacturing methods, and the design effects of new sustainable home décor products such as LED lighting, this palette features man-made colours reminiscent of wood tones, grains, autumn leaves, and the glistening of melting icebergs.

But Masters also has a palette of brighter hues that looks set to be popular in the coming painting season. Its “Colour Burst” range includes fresh, bold and vibrant colours, representative of the summer months in Australia. Shades in this range include the new “Ripe Tomatoes” (a deep burgandy red), “Balmoral Bliss” (a bright shade nestled between blue and aqua), and “Emerald Storm” (a rich green). “Designed to brighten up your day these colours aim to entertain, refresh, surprise and move you away from pessimism,” Masters suggests in its seasonal colour forecast.