With the flood of electronic, keyless entry security products being introduced onto the Australian market in recent years, the question remains; how quickly will the Australian consumer not only adopt keyless entry products, but also come to trust this new technology? Although keyless entry offers a convenient and user friendly way to secure the home or work-place, and younger, cashed up consumers seem happy to purchase these products, is the older consumer as quick to give up their keys for an electronic device?
It seems smart locks were initially attractive to consumers who have keyless entry to their cars, meaning they do not have to search through their bag for their car keys, or the house keys, when their home is keyless entry. It also means not having to put down bags of shopping, or a toddler, to rummage through a bag and find keys. It means consumers can walk the dog without carrying keys, but best of all it means homeowners can also monitor who uses the lock, while never being locked out of the home again.
It is for these reasons that smart locks are expected to grow to a $1 billion industry in Australia, by the end of next year, while market reports also indicated smart locks will grow to $3.6 billion in value globally, by 2019.
Smart locks are operated via a Bluetooth wireless connection and an app-based electronic key. Keyless entry locks are accessed via pin code, or by finger print scan. This means that temporary keys may not only be made available to tradespeople, cleaners or house guests, but these codes or keys may also be disabled as soon as a user is no longer required to enter the home.
The first smart lock, the Kwikset Kevo, was launched onto the Australian market in 2014 but at the time consumers were still unsure of the reliability of smart keys. Kevo quickly squashed any consumer concerns by reiterating that the product has an audit trail, so users know exactly who has used the key to enter the house.
Why choose smart locks?
So are there any downsides to using smart locks for keyless entry? The main concern is that mobile phones are easily left behind at the office, restaurant or in the worst case scenario, lost completely, which can be a problem if consumers are trying to gain entry to their homes without a phone. Smart phones also tend to run out of power by the end of the day, which is also when it is most likely a home owner is trying to gain access to their house.
While many smart locks allow users to login to a secure site and disable the electronic key on the phone, they can also be used with standard keys and a Bluetooth enabled key fob or card to be used in emergencies.
However, it seems it is not only smart locks that need to be secure, but also security systems or any security device that is used via a smartphone. So the real security begins with the smart phones, so they may not be easily hacked by a potential criminal targeting your home.
Allegion launches Smart Deadbolt
Earlier this year, Allegion launched the Schlage Sense™ Smart Deadbolt, marketed as the next big thing in smart home connectivity. The Bluetooth®-enabled Schlage Sense™ Smart Deadbolt has the ability to turn an iPhone®, iPad® and iPod touch® into a key, allowing homeowners to easily talk to unlock their door using Siri®.
For added convenience, the Schlage Sense™ deadbolt works with HomeKit™, Apple’s latest technology. This puts the homeowner in control of the rest of their home, giving them the power to set scenes for things like lights, doors and thermostats. Users with Apple TV® can also enjoy these tasks remotely.
The Schlage Sense™ Smart Deadbolt is also marketed as Schlage’s most advanced lock yet, providing homeowners with a sleek smart home technology, designed to simplify their lives, while also stylising their space.
Allegion recently reported that the launch of the new Schlage Sense™ reiterates the company’s 95-year dedication to creating quality products that will complement homeowners’ personal tastes. The new lock is available in two styles, Camelot and Century, in a variety of finishes, including Matte Black, Satin Nickel and Aged Bronze to complement each home’s unique aesthetic.
The Schlage Sense™ lock also provides ‘Grade 1’ security, which is the highest rating certified by USA’s Builders Hardware Manufacturers Association (BHMA), and Built-in-Alarm Technology, which issues an alert when it senses potential door attacks. Adding to the convenience it provides consumers, the Schlage Sense™ lock is also easy to install, and has been specifically designed with a patented snap-and-stay feature that makes most installations an easy one-person job. Its set up and program is also user friendly, according to the company.
The new lock joins the brand’s suite of keyless electronic products, which are popular amongst homeowners, re-modellers, builders, property managers and security integrators. Allegion recently released the Schlage Touch™ lock, which provides easy, key-free access, and the ability to store 19 unique access codes to provide homeowners with exceptional convenience.
Schlage Sense™ will be available in selected stores from mid-2016.
Trio’s new PATRIOT© double cylinder deadbolt – protects Australian families
Trio launched its new Trio PATRIOT Deadbolt onto the Australian market in August, which was designed specifically to cater to the installer and the end user.
Easily installed in just three minutes, the uniquely patented design allows it not only to be one of the quickest deadbolts to install, but also features visual, protruding indicators providing a positive indication of the deadlock status in both colour and form.
Filling a gap in the market
Trio’s national marketing manager, Nick Demourtzidis, explained that when Trio began researching the new deadbolt several years ago, it chose to cater to the time poor consumer, and develop a product that was not only quick to install, but safe as well.
“This is when we decided to develop the PATRIOT because it can be used for both residential and commercial applications. We also needed to develop a product that we believe would satisfy insurance companies who want home owners to use a double cylinder deadbolt,” he said.
“In Australia there are currently more than eight million homes that require a ‘deadlock’ function. The challenge for all these households is the ability to satisfy the insurance companies that request deadlocks to be fitted; this is against advise from emergency services that stress the dangers of existing deadbolts that do not have an escape function. We also wanted a product that would empower a consumer and give them a choice on when they wanted to deadlock their home, while also notifying home occupants when the lock is deadlocked via the red indicator.”
“Other locks on the market allow users to activate the deadlock function by just by turning the key too far, but there is no indication of this on the outside of the lock. However, with the PATRIOT, both the red and black tags will protrude when the lock is deadlocked, so anyone who is in the house can see from up to five to 10 metres that the door is deadlocked, due to the visual aids protruding from the lock occupants can quickly find an alternative escape route in an emergency,” Mr Demourtzidis said.
When looking at the PATRIOT lock on a global scale, Trio also re-engineered its latch so there is nothing like it in the world.
“Another point of difference with the deadbolt is with a small degree turn of the internal turn piece, the bolt will project, unlike competitor products which need a full 90 degree turn. What this means for our users is that those with arthritis, who cannot easily project a full rotation of their hand, can easily use this lock. So this also opens up the opportunity in nursing homes and retirement villages. This lock is also particularly user friendly for the visually impaired, because users can also feel if the lock is deadlocked via the protruding visual aids,” he said.
The PATRIOT Deadbolt is easily installed in just three minutes; with its uniquely patented design allows it to be one of the quickest deadbolts to install. According to Trio’s design team it is considerably simpler by virtue of its modular construction.
The Trio furniture is very simple to work with, as both the internal and external furniture are not vulnerable to parts falling out, coming loose and it is very easy to re-key, according to the company. A locksmith can simply loosen two screws to gain access to the cylinder/s, and in just a few seconds can access the lock, without fear of losing critical components.
The PATRIOT Deadbolt is also designed with a 25 per cent longer bolt projection, ensuring increased security and more door frame engagement.
“The simple mechanics behind the easy installation begins with the spring loaded spindle. Unlike any other deadbolt on the market, whether your customer’s door is 30 millimetres or 50 millimetres, the PATRIOT spring loaded spindle makes it easy to adjust for quick installation. This is great for the homeowner and the tradie. No cutting or door measuring is required, making it the easiest and fastest deadbolt to install ever; in less than three minutes. It’s a simple three step process,” Mr Demourtzidis said.
When looking at security products Mr Demourtzidis said that although there is a need for digital in the future, for now digital security is favoured by primarily early adopters.
“I think digital is one of those things where the whole world is moving with technology and with this force of technology consumers will pick up products on the way that they will use. However, not everyone wants to digitalise their home and sync this to their iPhone. I think it will definitely be the way of the future because consumers tend to believe that they do need these products. But then there are people who also feel much more secure if there is a key in their hand,” he said.
“It is exciting to think what opportunities digital will present when connecting the home, but consumers also have to think about cost value of this and consider if it is worth spending a substantial amount of money, and what they are achieving by doing this. With the front door consumers might want to use a thumb scan, pin code or app, but then has the Australian market place been educated or influenced enough to warrant this demand?”
“As technology becomes more entrenched in our lives, when the right product hits the shelf at the right time and the right price, this is when technology will be adopted. Yes we have some early adopters with digital technology, but how much more value has it brought into their homes. I think consumers for now are feeling safer with a key,” Mr Demourtzidis said.
Over the next few months, Trio’s website www.makinghardwareeasy.com will also be continually developed to ensure the message that Trio’s products make hardware easy, is entrenched into the consumer.
“Now that we have done a lot of hard work getting products on the shelf and developing products, packaging, service and the B to B, we are now trying to increase our dialogue with B to C. We did have a Facebook page that was parked for several years, but over the last few months we have really started to post some activity. We have also updated www.makinghardwareeasy.com and this will be updated again very soon. Now a consumer can jump on this website and click on a product category and it will have information, including videos and DIY information, etc.” Mr Demourtzidis said.
“We want to shift DIYers away from thinking hardware is difficult – we want to make it easy. We want DIYers to stop saying I can’t build a wall or I can’t install a lock, it’s just too hard. I am saying, with Trio we will make it easy for you,” he said.
25 year mechanical warranty
Trio has included a 25 year mechanical warranty with the new deadbolt, ensuring it is guaranteed to be free of mechanical defects for a period of 25 years from the date of purchase.
Masterlock moves towards higher security products
Mayo Product Manager, Sean Devlin-Look agrees that as personal assets grow in value, including phones, laptops, headphone and electronics etc., so do consumer’s requirements to protect these expensive assets.
“What we have seen over the last 12 months is consumers moving toward higher to maximum security products. Another trend that seems to be increasing is a move toward more convenient security. People are constantly on the move so sharing access and keyless security has become more main-stream,” Mr Devlin-Look said.
“Master Lock is at the forefront of convenient security, recently adding to its impressive range of key safes, with its new range of alpha/numeric push button key safes. Master Lock has also recently released a range of indoor and outdoor Bluetooth Smart Padlocks, where your smartphone is the key and allows you to easily share and revoke access to whomever you want,” he said.
Designed complete with an advanced, easy to use app, the padlock was designed so consumers will never have to worry about losing their keys, forgetting combinations or unauthorised key duplications.
“The true keyless convenience not only provides greater control, but also flexibility as consumers can share and revoke access to whomever they want. They can also enjoy peace of mind as they have the ability to monitor the lock’s activity and also receive tamper alerts,” Mr Devlin-Look said.
“With anti-shim technology offering maximum security, these padlocks combine ergonomic features with strength, durability and reliability, making them the perfect choice for use at home, the office, job sites or school,” he said.
Master Lock Bluetooth Padlocks recently gained multiple global awards in recognition for innovation in advanced security, security and peace of mind including the 2016 Silver Edison Award (NYC) for Innovation Excellence, Home & Personal Security.
Gainsborough’s new Double Cylinder Deadlatch
Earlier this year Gainsborough Hardware launched its premium LocRight Double Cylinder Deadlatch, designed to set a new benchmark in residential entrance solutions.
Incorporating a range of market-leading safety and security features, the LocRight has already proven to be a great success, as conscientious consumers seek to upgrade the security of their homes, according to the company.
Consumer research recently conducted by Gainsborough indicated that Australian homeowners are increasingly choosing the DIY option when updating their door hardware, yet many had concerns about what to do if something went ‘wrong’ during the installation. In response to this, Gainsborough has begun developing a suite of ‘how to’ installation videos, for all key product ranges, to make the DIY process simple and easy.
Installation videos for the LocRight and the market-leading Trilock have been specifically developed to suit both first time DIYers and experienced tradespeople alike and are now available online at www.gainsboroughhardware.com.au
Featuring a resident handyman, these easy to follow instructional videos take consumers through each step of the installation process, including selection of the correct template, door and frame preparation and finally, assembly of the lockset and strike. The videos demonstrate new fit installations on brand new doors, as well as retrofit replacement steps for those wishing to upgrade their current hardware.
Not surprisingly, the research also highlighted the growing trend toward electronic security solutions as consumers embrace the flexibility and convenience offered by today’s digital door locks, according to the company.
Gainsborough’s Digital Entry Lever Lock sits at the forefront of this trend, seamlessly blending style, security and convenience with a range of entry options including RFID tags (Radio Frequency Identification), an electronic keypad and the peace of mind of mechanical key override. Perfectly suited to the DIY market, this lockset fits a standard 54 millimetres door preparation and easily replaces existing knob-sets and lever-sets which are so common in Australian homes.