29/07/2019

Family business VIP Fastening Systems announces rebrand to yousta 

Sydney based construction supplies business, VIP Fastening Systems, has just unveiled a new name, new logo and new website as part of a comprehensive rebranding initiative. After 25 years as VIP, the business is now known as yousta — which stands for Screws, Tools, Adhesives, starting with ‘YOU’. 

The rebrand follows an overhaul of the company’s systems and processes by Sally and Jill Jooste, who were brought into the business two years ago by the owner, their father Sam Jooste. 

“Sally and Jill have extensive marketing and operations management experience, so I brought them in knowing that they’d seize the opportunity, and quickly bring about positive change. We already had a strong foundation built off the back of genuine personal service, but now we have the ability to offer our customers even better support, with new initiatives like online ordering and click & collect” said Sam Jooste, Owner and Director. 

Part of the new offerings is yousta.com.au, a website that customers can order from without setting-up an account or requesting a login. 

yousta Warehouse – Mavis St Revesby.

Sally Jooste, Marketing Director commented that “There aren’t too many trade suppliers out there offering online ordering without pre-qualifying their customers. We believe that independent tradies deserve the same support as large construction firms, so our new website gives everyone the ability to access services like same day delivery, without the need to sign-up”. 

“This rebrand is all about better aligning our look with our service and values. And our new name, yousta, quite literally puts our customer (you) at the forefront of everything we do. It’s also the phonetic way of saying our surname Jooste — making our brand a bit of a tribute to dad, who’s worked so hard to get the business, and us, this far.” 

yousta was launched at a small barbeque for employees at their warehouse in Revesby yesterday. 

Sam wrapped-up by saying “I’ve always been a proud father, but seeing what we have achieved in such a short period of time, makes me realise that together we actually have something pretty unique. I’m excited about what this milestone represents for the business, and eager to start this next chapter working as a team, with our shared passion and commitment to our customers”. 

yousta Directors – Jill Jooste – Sam Jooste – Sally Jooste.

About 

Previously known as VIP Fastening Systems, yousta are specialists in constructions supplies such as fasteners and sealants. With over 5,000 products stocked in their Revesby warehouse, they provide same day delivery to their Sydney based customers — builders, plumbers, roofers and other trades. 

yousta.com.au/story 

Contact 

For more information, please contact Sally Jooste, Marketing Director on 02 9792 3820 or email: sally.jooste@nullyousta.com.au