Master Lock Celebrates 100 Years
From the world’s first laminated steel padlock, to a range of innovative, Bluetooth and biometric security solutions, Master Lock has been a leading brand in securing everything worth protecting for the last 100 years.
Since its launch in 1921, the brand has seen the swearing in of 25 Australian prime ministers, the invention of computers, mobile phones and the television, the moon landing, 31 Olympic Games and was even around before commercially sliced bread.
“It is an honour that people have trusted Master Lock since 1921, to secure what is important, and we commit to helping future generations achieve peace-of-mind and protection with technologies that meet the changing demands of tomorrow,” Master Lock President David Youn said recently.
“In 2021, we will toast to a legacy born in strength, a future built on innovation and the countless individuals who have contributed to this milestone.”
A chance meeting between Master Lock founder Harry Soref, and Australian hardware supplier founder, Cecil E Mayo, on a train to Chicago led to a handshake agreement that Mayo Hardware would be the Australian distributor for the brand. Ninety-three years later, the Master Lock brand is still represented in Australia by Mayo Hardware, who has expanded its product and service offering.
What started as Harry Soref’s mission to safeguard military equipment with the world’s first laminated steel padlock has since evolved into Master Lock becoming the leading global manufacturer of padlocks and related security and safety products.
Since then, Master Lock has developed thousands of hallmark solutions to meet evolving needs worldwide, including the addition of the combination lock to its portfolio in 1935, a model still sold today, and launching Bluetooth-enabled padlocks in 2015, reimagining its mechanical predecessors.
For the next 100 years, Master Lock improved upon tried-and-true products, while also developing new user-led solutions to meet future security challenges. Recent innovation in growing segments, as well as new 2021 product launches, include:
- Connected Products – Introduced in 2015 with the launch of its award-winning Bluetooth Padlocks, Master Lock’s connected products category leverages the latest technology. The company has since added Bluetooth Lock Boxes and Master Lock Vault Enterprise software for commercial use to its portfolio – and in 2021 – will introduce its most durable Bluetooth Padlock yet, the ProSeries Bluetooth Padlock.
- Biometric Technology – Master Lock debuted its Biometric Padlock last year, which makes one’s fingerprint the key. The padlock offers ease-of-use, with no keys to lose or combinations to remember.
- Lock Box Category – The company has made significant enhancements to this category with the recent addition of weather covers, light-up dials and Bluetooth capabilities. The category will upgrade again in 2021 with the introduction of the Key Tether Lock Box, developed in response to users needing to keep the key and lock box together at all times.
- Laminated Padlocks – Master Lock’s longest-standing product category has been reimagined over the years with security improvements such as a high-security tough cut shackle in its Magnum Laminated Padlocks. In 2019, Master Lock upgraded internal locking components, durable shackle materials and added additional cylinder options to its most popular laminated lock line.
“Master Lock might be turning 100 in 2021, but it is our communities, associates, partners and end users around the world that we want to celebrate. We look forward to making more history, together,” Youn said.