Sterling Ultimax Tools – helping independents make more
Sterling has recently expanded its Ultimax hand tool range to include a number of new products which are ideal for the professional tradesperson. The new tools share the same core strengths that Sterling has become renowned for in delivering higher performance at outstanding value.
Sterling Ultimax is a brand of the Sheffield Group, an Australian Family owned company that has been built on a foundation of ‘products that outperform, from a company that cares’. These new ranges have been introduced to help clients achieve more margin in their businesses.
The new ranges include chalk lines and chalk, spirit and torpedo levels, brick chisels, wood chisels, bar and spring clamps, permanent markers, hammers, screwdrivers, hand saws, a new hacksaw frame and an updated range of measuring tapes.
Each Sterling Ultimax product undergoes a thorough design and consultation process to deliver an improved user experience to the tradesperson. The products are then tested in Sheffield’s in-house facility before being field tested by professional tradespeople.
The new Sterling Ultimax chalk line is loaded with features to satisfy the most demanding user.
The unique spool release button on the handle allows for rapid release of the chalk line, without physically unwinding the handle. The chalk line is a strong and fine braid that holds the chalk powder exceptionally well, while producing clean, fine lines. Other features include strong cast aluminium construction, metal handle, easy open refill slide, strong wide prong hook, and a handy belt clip. Each chalk line is attractively presented on a hang card with a bonus bottle of blue chalk. Refill bottles of premium quality blue, red and black chalk are also now available.
Tradies and DIYers can now shift a level up with the all new Sterling Spirit levels. Custom developed with an industry leading list of features, these levels are sure to impress the most demanding trade user.
Industrial features include: rugged aircraft grade aluminium with super thick reinforced box beam construction, precision machined surfaces, long lasting powder coated finish, easy read precision resin injected vials, oversize rubber grips for easy handling, and removable end caps for precise frame work etc.
To top it all off, these levels have been extensively tested and subjected to extreme abuse, including a 200 foot drop test, to ensure they will cope with everything the tradie can think up to use them for.
With the integrated attractive and feature packed hang card, combined with the striking well recognised Sterling red powder coating, this new range will take your level sales to a whole new level.
The most recent Sterling Ultimax release is a comprehensive range of bar and spring clamps for professional users. With clamping heights of 60mm and 90mm and working lengths from 150mm to 450mm, these bar clamps feature super strong nylon construction, cushion grips, ergonomic handles, clamping force up to 150 kilograms, and as a bonus, all bar clamps easily convert to spreaders as well.
The well-presented range boasts clear and attractive poly hang cards and are sure to be a great seller in the trade and construction markets.